Verka watches every keyword, bid, and budget. When something needs attention, it queues a fix for your approval before performance slips.
Verka reviews your search term report weekly. New converting queries get added as keywords. Irrelevant ones get queued as negatives. Underperformers get flagged for pausing. Based on your actual account data, not guesswork.
Budget recommendations are tied to your ROAS target, not industry benchmarks. Verka flags overspending campaigns and proposes shifts to higher-performing areas before the month closes.
From target CPA adjustments and match type changes to ad schedule modifiers and audience targeting. Verka prepares the full action, not just the idea. You click approve.
"roof installation near me" matched your campaign 847 times last month. 0 conversions. £312 spent with no return. Queued: add as broad negative across all campaigns.
Campaign A is hitting ROAS 3.8× against your 3.0 target. Campaign B has spent £1,400 this month at 1.2×. Suggested: move £500/week to Campaign A.
"buy software online" has a Quality Score of 3/10. Click costs are 2.4× the campaign average. Suggested: pause and replace with more specific match types.
Conversions this week averaged £68 CPA against your target of £45. Suggested: adjust Target CPA to trigger Google’s bidding recalibration.
Verka connects to your Google Ads account and queries performance data every day. It evaluates results against your specific ROAS target, CPA goal, and conversion priorities. Not what the industry says is normal. When something is off, it drafts a fix and surfaces it in your inbox before you have to ask.
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