Articles.
Writing on marketing, automation, and building at the intersection of the two.
The search terms you're already paying for but never reviewed
Most Google Ads accounts have a search terms report that gets checked once, then forgotten. New search terms accumulate every week. Here's why that costs you money, and what to do about it.
You have pages ranking 6–15 right now. Here's what to do about them.
Pages in positions 6–15 with decent impression volume are the lowest-effort SEO wins available. They're already ranking. Small improvements move them to where the clicks are.
Why we built human-in-the-loop as the default, not the fallback
Most AI tools either require too much from you or do too much without you. Human-in-the-loop is the middle ground, but only if it's designed correctly.